Fitness Magazine Shares Behind-the-Scenes Details on New Apple Watch Cover


The Apple Watch has already been spotted within the pages of several fitness and fashion-oriented magazines during the month of March as Apple makes an advertising push ahead of the device’s launch, and as of this week, it’s also scored a spot on the cover of Fitness Magazine.

On the cover, model Kate Bock wears an Apple Watch sport with an aluminum band. The Apple Watch feature focuses heavily on images and doesn’t offer much in the way of details compared to other Apple Watch magazine spots, but Fitness shared some information about the shoot with MacRumors, giving us an interesting inside look at Apple’s Apple Watch marketing efforts.

Apple first reached out to the magazine about HealthKit following the launch of the iPhone 6, which developed into a relationship that allowed Fitness to be the first women’s magazine to photograph the Apple Watch back in early December.

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